A large percentage of people who try to make money with affiliate marketing will fail and give up the ghost for the simple reason that they do not ever have a marketing plan. And if they do, they do not stick to it and see it through to the end. The pot of gold is always at the END of the rainbow but if you give up before you get there you're never going to find it.

There are two reasons that most people fail at the creating a business plan and following it. One is information overload or, as it's commonly referred to some experienced internet marketers, 'Analysis Paralysis'. People new to working online find so much information that they do not know where to begin. So they spend so much of their time analyzing each plan, trying to determine which one will lead them on the quickest or easiest path to success, that they never actually start the trip.

The other reason is mindset.

If you've never worked for yourself before, and most people have not, it can be pretty scary being the sole decision maker for your new venture. You're used to having someone else tell you what time to report for work, what duties you need to perform, how much you need to accomplish every day and what new goals you need to achieve. Consequently, you may never take the first step either, but not because you have too much information. Rather, you're afraid of failure.

To overcome that fear it's best to just sit down and live in – face your fears and then get on with it. And in order to dive in, you're going to need a plan. It does not matter much which plan you choose to follow. After all, there's more than one way to skin a cat. There are almost as many different ways to earn money online as there are marketers who are doing it. The key is to be consistent and get to work.

What matters most though, is that you follow the plan, one particular plan, step-by-step, and see it through to the end. Sure, you'll have things to learn along the way and you'll have to do some research to find out how to do them. But always come back to your original plan and see it through to the very end – where you'll likely find a huge pot of gold.

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