Building good landing pages for SE or PPC campaigns nowadays is not trivial task. You have to have unique and relevant content to avoid bad quality score or SE filters.

So how you can design a killer landing page that converts and also optimized for search engines. When you are designing your pages for conversions remember that you don’t need lots of information, you only need the important information and you have minimize any opportunity for leakage.

Using CSS and absolute positioning, you can arrange the most important elements on your web-page from the search engine’s perspective. Moving your unique content and your most important links to the top of the HTML page helps the search engines find that information quickly and easily. Search engines place more weight on text found at the top of the HTML page than they do on text found at the bottom of the big page.

The basic technique we’ll use is to break the landing page into logical sections: offer and content parts. So we can place offer section on the top of rendered page and content section on bottom of your landing page. Even better we can hide content out of view of the visitor by positioned text far from the page center. This is provides minimal opportunity for leakage.

The HTML element most commonly used for this is the <div> tag. Here’s an example of how to use this technique.

CSS code:

div.content{
position:absolute;
top:1200px;
width:750px;
}
div.offer{
margin: 0 auto;
width:750px;
}

HTML code:

<html>
<body>

<div class=”content”>
Your content here…
</div>

<div class=”offer”>
Your offer: affiliate links, banners, etc.
</div>

</body>
</html>

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